Struggling with Cold Outreach in New Zealand? Here’s Your Solution!

Are you facing challenges in the world of cold outreach in New Zealand, where it seems like you’re constantly competing for attention? You have a fantastic product or service that can genuinely benefit businesses, but reaching decision-makers has become increasingly difficult due to the noise and competition. So, how can you break through the clutter?

Adapt to Thrive

The key to success lies in targeted and personalised campaigns. It’s time to ditch the generic mass emails and long lists. Email providers are tightening their rules to curb mass outreach, which means those who stick to old methods might soon find themselves out of the game. To stay competitive in New Zealand’s cold outreach scene, you need to adopt innovative tactics. Cold outreach isn’t dead; it has evolved. The question is: Are you ready to adapt or risk falling behind?

Unlocking the B2B Lead Generation Secret

In this article, we’ll reveal how you can gain an edge in New Zealand’s competitive market. Instead of working harder, work smarter. Here’s the secret: scrape relevant business data from Google Maps and combine it with video outreach. It’s not just about data extraction; it’s about crafting personalized videos with Google Maps as the backdrop. This unique approach sets you apart from the crowd. Most people stop at data extraction, but the real power lies in the synergy between scraped data and visually engaging content. If you’re eager to schedule more meetings, keep reading as we break down the tools and steps required to execute this powerful approach.

Harness the Power of Segmentation

One crucial step is to segment your lead lists. Create specific campaigns based on common denominators. In today’s world, many people resort to mass email campaigns because they struggle to obtain prospect data. They take shortcuts by purchasing irrelevant lists and sending generic emails. Unsurprisingly, these emails often go ignored. By using Google Maps as your email source, you can do the opposite. You’ll find relevant data, build targeted campaigns, and send personalised emails to each recipient. Doing this at scale gives you a significant advantage, especially since not many are aware of this approach in New Zealand. It’s a goldmine for those willing to put in a little extra effort, with a minimal investment. Are you ready to get started?

The Goldmine: Google Maps Searches

While many people turn to LinkedIn or similar platforms to find leads, not everyone taps into the rich source of data provided by Google Maps. Designed for navigation and reviews, Google Maps consistently updates its data for users. Scraping this platform unveils a treasure trove of information about businesses in your chosen niche and location in New Zealand. Within minutes, you can access websites, emails, phone numbers, and more by searching for specific local companies, such as nail salons, plumbers, restaurants, and more, all within a particular area. These common denominators are essential for your targeted outreach.

Choose Your New Zealand Target

First, select your target and location within New Zealand. Let’s take an example: Beauty clinics in Auckland.

The Scraping Tools for New Zealand

Now, find a scraping tool to extract the relevant data. Here are two suggestions that have worked well:

1. KiwiScraper – Simplifies lead generation by allowing effortless data extraction from Google Maps, Google Search, and Yellow Pages, streamlining your lead generation efforts for New Zealand-specific outreach.

Understanding the Psychology of Cold Emailing in New Zealand

Now that you have a relevant and targeted lead list with updated data, it’s crucial to understand the psychology of sending and receiving cold emails in the New Zealand context. Remember this harsh truth: PEOPLE DON’T CARE ABOUT YOU. Keep this in mind as you craft your New Zealand-specific campaign. Shifting your perspective from “me, me, me” to their perspective is vital. For instance, address the problems and challenges your New Zealand prospect faces instead of pitching. Acknowledge their pain points by making them feel understood and joining their internal conversation. Your New Zealand leads should secretly think, “You get me; what do you have?”

Do What’s Unexpected in New Zealand

In New Zealand, people expect you to be another enthusiastic newbie pitching your product or service. However, if you internalize the mantra “People don’t care about you,” you’ll approach your email differently, sparking genuine interest. Avoid the typical introduction that starts with “Hi {first name}, My name is X, I am….” In New Zealand, this approach may not be appealing because the human brain craves connection. Instead of sounding like a newbie, be a great prospector passionate about helping the other person. Try skipping the standard introduction and explain why you found them or why reaching out to that person made sense. In the New Zealand example case, you could say something like:

“I conducted a Google search for beauty clinics in Auckland, and your company stood out to me.”

Video Prospecting Magic for New Zealand

In New Zealand, you can make a powerful human connection by sending something unexpected and intriguing, such as personalised videos. Instead of sending long and dull plain text emails, send a short email with a personalised video. Let your New Zealand leads see you in the video preview,