Local Services Google Ads Lead Generation Search Marketing
7 Leads at Just $5.93 Each with Google Ads in 2 Weeks
How we generated 7 qualified leads from 29 clicks at only $5.93 per lead using targeted Google Ads in just two weeks.
7
Total Leads
$5.93
Cost Per Lead
29
Clicks
2 Weeks
Timeframe
The Challenge
This client wanted to test Google Ads as an additional lead generation channel alongside their Facebook campaigns. They needed proof that search advertising could deliver qualified leads at a competitive cost.
Our Approach
We set up a targeted Google Ads campaign focused on high-intent search terms:
Keyword Strategy
We targeted keywords that indicated buying intent:
- Service-specific search terms
- Location-based queries
- Problem-aware searches
Ad Copy
Our ads were designed to:
- Match search intent directly
- Highlight key benefits
- Include strong calls to action
Landing Page Alignment
We ensured the landing page:
- Matched the ad messaging
- Had a clear conversion path
- Loaded quickly on all devices
The Results
In just 2 weeks, the campaign delivered:
- 29 clicks from targeted searches
- 7 qualified leads generated
- $5.93 cost per lead (exceptional for Google Ads)
- 24% click-to-lead conversion rate
The Google Ads Manager screenshot shows exactly what we achieved.
Key Takeaways
- Google Ads can deliver low-cost leads — With the right targeting, search ads compete with social
- High intent = high conversion — People searching are often ready to buy
- Quick results are possible — Significant leads in just 2 weeks
This campaign proves Google Ads is a viable channel for businesses seeking qualified leads at competitive costs.